Management and Educational Studies

The purpose of this study was to investigate the effect of pre-purchase and after-purchase factors on the intention to re-buy from online stores in Iran. The statistical population of the present study was Azad University students in Tehran who had a history of shopping online from two stores Digikala and Bamilo. In the qualitative section, semi-structured interviews were conducted. In this regard, the data from deep interviews with 18 students of Azad University in Tehran resulted in 73 free codes and 29 descriptive codes and 8 main themes based on these codes, the conceptual model of the research was presented and based on the model the concept of research hypotheses was developed. Then, through a quantitative research method, we examined the conceptual model of the research. In this section, a questionnaire was first given to the unrestricted statistical society through the Cochran formula. Statistical samples including 385 cases, were distributed among the internet shoppers and then analyzed by structural equation modeling and PLS software to analyze the research hypotheses. Data analysis showed that brand reputation variables, brand promotion, product warranties, and delivery had a direct impact on online trust and satisfaction. The impact of website design on trust and diversity of goods were not endorsed by trust and, finally, brand conscience and brand trust had a direct impact on online re-purchase.

Keywords: Online re-purchase, Online trust, Online satisfaction, Website quality, Website reputation, Delivery of goods and warranty

Applying correct and rational management style causes increasing productivity and satisfaction of employees of organization, it also creates a happy and creative environment. One hidden crisis in organization that leads to crises and problems is mismanagement. Awareness of leadership and management styles and its balanced deployment is the way of overcoming managerial crises. Regarding the importance of creating balance in management styles this study was done in M.S.C in order to standardize Rats and Adyz management styles and to offer a customized model for managers in M.S.C. so, first, quality importance of Adys and Ratz for characteristics and skills of management were estimated and then standards of Katz and Adyz were gained through calculating mean. To standardize management styles a 86 items questionnaire for measuring Adys styles was distributed. Statistical population consisted of 240 assistants, managers, general foremen and shift supervisors of M.S.C. A sample of 146 individuals was selected based on Morgan table. Data were analyzed by SPSS software. Results show that general status of management styles in M.S.C. managers are as following: 1-P- role (producing) in total mean of M.S.C management layers is 23. 2-A- role (Administration) in total mean of M.S.C management layers is 29. 3-E – role (Enter premiership) in total mean of M.S.C management layers is 21. 4-I – role (integration) in total mean of M.S.C management layers is 27.

Keywords: Adyz Model, Producing Role, Administration Role, Entrepreneurship Role, Integration Role.